You’re here because you have a problem.
You feel like you’re all alone, yet surrounded by people. It seems like no one understands you.
You’re thinking about how to grow your business, turn it around, or make serious changes, but how?
Who can you talk to about your business and get valuable feedback?
I know where you’re at. I’ve been there, and it’s not a comfortable place to be. So what do you do?
Maybe it’s time to call for help from an experienced business mentor and coach.
Business coaching is a term used by many, and understood by few. In the strictest terms, a business coach is much like a sports coach in that he helps you get from where you are to where you want to be, in business.
However, that is not a complete description…
You see, I don’t like to use the term business coaching to describe what I do. I prefer business advisor and business support partner. And here’s why.
From a young age I was quite entrepreneurial. That doesn’t mean I was successful at building companies, it means I was successful at being self-employed through my own efforts, which is different from being a business owner. This I have only learned through experience in recent years.
I like helping people avoid the mistakes that I’ve made in starting, growing and running a very busy accounting and tax practice. And in doing so, I often over step the coaching boundaries by giving advice, which is discouraged in coaching courses. Do you want to know why?
Hiring a Certified Business Coach is very risky. Read this first.
Most business coaches are typically trained in a methodology – a step by step system, and in meeting other business coaches I have found that they generally have little to no personal experience in starting, running, growing or selling a business. The only business they’ve started is their coaching practice, backed by years of being an employee, though this is spun to appear to be good thing, often worded as “corporate experience, top executive, C-level manager” and similar.
Coaches are trained to NOT give advice, but to ask questions and direct the client to find their own answers. Wow, when I learned this on my coaching training, I realised that I’m not a typical business coach.
Because I tell you what to do, how to do, when to do it, and why. And I’ll do that in a way that gets you the most return on investment – in other words, the greatest impact for the least cost.
I’ve built businesses that have generated millions in revenue and several thousand opt-in subscribers. Online presence is one of my strengths, and I can help you rank on the first page of Google, as well as increase conversions from prospect to lead to sale.
My coaching process – It’s different, and the results speak for themselves.
Phase 1 – Introductions (who)
First of all, I meet with you. I listen, I ask questions. You listen, you ask questions.
During this meeting you and I will review where you are right now, and where you want to go. I want to understand your goals and the problems you want to solve.
We will also assess each other and make sure we want to work together. This initial meeting is FREE.
Phase 2 – Needs analysis and planning (why and what)
The next step is the business assessment and needs analysis. We’ll define the gap and determine focus areas to work on. The outcome of our assessment and needs analysis will direct us to the areas in your business that need our attention. These areas include:
- Financial Accounting – this is the bookkeeping procedures, internal controls, and tax compliance.
- Management accounting – here we work out your most important numbers; costing model, pricing model, profit model, break-even analysis, and the sales we need to hit to make target.
- Staff management – making sure you have the right team in place, or getting the most out of the team you have.
- Marketing – review all your marketing materials, branding, reputation, and online presence.
- Sales – we’ll look at ways to increase the number of sales.
- Operations & Systems – we’ll examine your efficiency and see what can be improved.
- Strategy – in the art of war, this is how you win.
- Managing yourself – energy, motivation, discipline, education
Phase 3 – Implementation (how & when)
This is the part where we start getting things done to make big changes. During Phase 2, we have spent some time analysing the business (and you), and coming up with ideas to solve your problems. This third phase focuses on what to do, how to do it, and when to do it.
Phase 4 – Project completion or continuation
On successful implementation the problems we addressed should be solved, or in the process of being solved through systems and ongoing implementation of the right actions.
At this point we can either conclude our engagement or continue with another business area or project.
Does this sound like the kind of business support partner you want to work with?
But hang on, before you get excited, here are the two qualifying criteria:
- I prefer to work with business owners if I can see them in person. I don’t enjoy skype, email or telephone coaching as the main way of communication. I don’t mind using these tools to support the process though.
- You must already have a business that is operating or be a start-up with a plan in place with the resources required to take the actions necessary.
You may be wondering about my fees…
Before we talk money, let me first tell you what you will get out of coaching with me. I invest a great deal of time and energy into every project I work on and I get personally involved to the degree that it adds value and increases your chances of success.
In addition to me, you also get my team at Evergreen Accounting. They support me in supporting you.
You can expect a very good return on your investment. I can say this with 100% confidence because I only take on business coaching engagements that I know I can crack. I use my personal experience, training, education, network and other resources for your benefit.
This business coaching program is not for everyone
Getting this kind of resource on your team doesn’t come cheap. It’s also very action focused and solution oriented. If you need soft and sugar coated, then I’m probably not the right guy to help you.
The model that works well for my clients and for myself is twofold. First I have an hourly rate which is equivalent to an accountant’s rate of R880 per hour / per session. There are no minimum hours or packages. If you prefer the hourly or per session model, I’m happy with that. It’s affordable for most people and offers flexibility to invest in coaching as needed.
Secondly, we can work on a project fee. If you have problem that is costing you R100,000 a year, you may be willing to invest 30% of that loss to have that problem solved for you. We can explore this option on a case by case basis.
I like bonuses as much as you, which is why I put this on the table when discussing projects and fees. Let’s say the problem you want solved will generate an extra R100,000 a month for you, based on your calculations. What if I solve that problem for you in a way that makes you R200,000 a month?
Are you still interested?